Marketing

1. Market Research

Congo River Consulting helps companies gain in-depth knowledge of the market in they will operate. The market is the set of actual or potential consumers and producers of a good or service. The market research will allow you, on the one hand, to determine if your initial idea is viable, on the other hand, to develop a suitable commercial strategy (how to give the product the best chance of being bought by the target customers).

It consists in particular of:

– Define precisely the product or service that will be offered: content, format, range, type of service, production method, delivery methods, etc.

– Establish a detailed typology of the target clientele, their socio-professional categories, and their consumption habits: professionals, individuals, groups; age groups, sex; regular, occasional, foreign, local customers; geographic implantation.

– List the direct or indirect competitors, determine their geographical location, the similarity of the products they offer with the product (s) envisaged

– Determine the geographical location of the company, the target territory, and the degree of proximity to customers

 

2. Marketing Plans and Strategies Support

Congo River Consulting helps corporate marketers better use a tool whose mission is to guide their actions in the long term, namely: the statement of the desired position (positioning statement). The latter will inspire the consistency of all the actions implemented by the company to position its offer, that is to say, define the elements of the marketing mix.

 

3. Other Marketing Services

Congo River Consulting provides various other marketing services with its network:

  • Public relations: because we speak news, your business makes headlines.
  • Content marketing: content is the key to getting noticed. From infographics to white papers, we package client’s stories for stakeholders
  • Website development: as the website is the client’s online storefront; we make it one of the lasting impressions.
  • Graphic design: for our clients, visuals are worth more than words
  • Event with your client marketing: we create an experience that resonates with our clients for our clients
  • Media spokesperson: a trusted champion delivers the message every time.